How do you get your emails to the right people, at the right time?
Are they all washed up on some lonely shore, far away from the person you’re trying to reach?
Deliverability isn’t sexy, but it is vital. Do yours get through?
With an old service I used to use (before this new provider, and before Aweber), the deliverability (the number of my emails that actually got to the person who had opted in to get them) was so appallingly low that it just wasn’t worth my time to even write an email. Time to switch.
Now, we’ve been using Aweber for years and they are absolutely fine. Until recently, I would have said they were the best in the world. Until recently…
I was recently recommended a brand new service for email provision. I was recommended it by Andre Chaperon, so I paid attention. He knows what he’s talking about, and like me, is passionately against promoting more crap every day. Like me, Andre only ever mentions and recommends methods and tools that he has tested the hell out of first, so he knows it will work for YOU.
So I did my own research into this new provider…
Here’s what I found.
- They are called SendReach.com
- They allow you to pull together really powerful demographic data from the subscriber’s email, Twitter and Facebook details, so you know more about who your tribe are.
- They have the best deliverability rates in the world
- They have 11 different ways to get optins, including 1-click
- Allows you to target your mailing list by age, gender, location etc
- Allows you to also SMS to your tribe
There’s a bunch of other stuff, but these were the really juicy bits.
So I signed up for their biggest account (big list). ‘Balls in’ as my friend Greg would say.
They are improving at a rapid speed. I predict great things are afoot. In the short time we have been using them, they have improved their interface and responded quickly to suggestions and the design and function is now way better.
They have just gone live with their launch over at SendReach.com so I definitely recommend you check that out. Right now, despite offering better features and benefits than any other email provider, they are price-matching the major competitors.
Now, because of their demographic integration (fancy speak for knowing more about your subscribers) you can target who you say what to. You can send a different message to a different section of your list.
And that is vital for message to market match.
You can emphasise a different emotion or benefit to one group of people, and a different emotion of benefit to another group. Imagine what a difference in response you would get if you sent this message to the females on your list…
“Ladies, I’ve got some awesome new process which is….”
and to the males on your list you sent…
“Guys, I’ve got some awesome new process which is….”
So yes, I recommend you check out SendReach.com while they have the lower prices during their launch.
There are some other cool features within SendReach which are worth digging into, like their one-click system of opting in. Maybe we’ll look closer at that another time. The other thing I was massively impressed with was this…
Their customer support.
I now feel like I personally know the support guy who helped me out a number of times, a guy called John. So well done John. Good job. The speed and clarity of answer was top-rate, honest, and results-driven. And I’m all for that.
Now, seeing as this is OutsourcingExposed.com, I want to bring this back to outsourcing. You see, the cool thing was that, after I had made the business decision to switch to SendReach.com, I handed over the technical details of the switching process to one of my outsource Virtual Assistants.
Jordan is actually a lot more than just my VA, because he pretty much runs my business for me. So I know he is capable and I knew he could handle it if I simply gave him the whole task. I told him what the end goal was (to get set up full in SendReach, and switch from using Aweber).
I gave him the overview of the task process – to create a number of new email lists in SendReach.com which we currently had in AWeber, then copy and paste all all autoresponder messages from AWeber into SendReach, then organise to migrate the subscriber lists across from Aweber to Send Reach (something SendReach do as part of their service), then delete the subscribers out of AWeber (so we reduce how much we pay to AWeber each month – to save money.
And in a perfect demonstration of how outsourcing to the Philippines and having your own Virtual Assistant can help you achieve more, more profitably and in less time, Jordan got this whole process done and ‘squared away’ with minimal input from me.
He spoke directly with the SendReach support if he had any questions, offered feedback for improvements, took advice on how we could do it better from their support – and generally did what I figured was going to be a big task for me to do – so I didn’t have to do it all – or even at all!
I got more done, without being involved, got it done faster, and at less cost than my time is worth.
So yes, I recommend you check out and use SendReach.com
And yes, I recommend you get yourself a Virtual Assistant as soon as possible here