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Outsourcing Exposed

How To Sell More By Email

How To Sell More By Email

How do you get your emails to the right people, at the right time?

Are they all washed up on some lonely shore, far away from the person you’re trying to reach?

Deliverability isn’t sexy, but it is vital. Do yours get through?

With an old service I used to use (before this new provider, and before Aweber), the deliverability (the number of my emails that actually got to the person who had opted in to get them) was so appallingly low that it just wasn’t worth my time to even write an email. Time to switch.

Now, we’ve been using Aweber for years and they are absolutely fine.  Until recently, I would have said they were the best in the world.  Until recently…

I was recently recommended a brand new service for email provision. I was recommended it by Andre Chaperon, so I paid attention. He knows what he’s talking about, and like me, is passionately against promoting more crap every day.  Like me, Andre only ever mentions and recommends methods and tools that he has tested the hell out of first, so he knows it will work for YOU.

So I did my own research into this new provider…

Here’s what I found.

  • They are called SendReach.com
  • They allow you to pull together really powerful demographic data from the subscriber’s email, Twitter and Facebook details, so you know more about who your tribe are.
  • They have the best deliverability rates in the world
  • They have 11 different ways to get optins, including 1-click
  • Allows you to target your mailing list by age, gender, location etc
  • Allows you to also SMS to your tribe

There’s a bunch of other stuff, but these were the really juicy bits.

So I signed up for their biggest account (big list).  ‘Balls in’ as my friend Greg would say.

sendreach-logoThat was about 1 month ago.  Since then we’ve been digging in to their system to work it all out. One thing struck me above all else…

They are improving at a rapid speed.  I predict great things are afoot.  In the short time we have been using them, they have improved their interface and responded quickly to suggestions and the design and function is now way better.

They have just gone live with their launch over at SendReach.com so I definitely recommend you check that out.  Right now, despite offering better features and benefits than any other email provider, they are price-matching the major competitors.

Now, because of their demographic integration (fancy speak for knowing more about your subscribers) you can target who you say what to.  You can send a different message to a different section of your list.

And that is vital for message to market match.

You can emphasise a different emotion or benefit to one group of people, and a different emotion of benefit to another group.  Imagine what a difference in response you would get if you sent this message to the females on your list…

“Ladies, I’ve got some awesome new process which is….”

and to the males on your list you sent…

“Guys, I’ve got some awesome new process which is….”

tribesYou instantly create a ‘club’, a tribe to which they instantly align themselves, and feel a little more understood and special.  And more likely to respond.  Which ultimately results in..

more-salesMORE SALES

So yes, I recommend you check out SendReach.com while they have the lower prices during their launch.

There are some other cool features within SendReach which are worth digging into, like their one-click system of opting in.  Maybe we’ll look closer at that another time.  The other thing I was massively impressed with was this…

Their customer support.

I now feel like I personally know the support guy who helped me out a number of times, a guy called John.  So well done John.  Good job.  The speed and clarity of answer was top-rate, honest, and results-driven.  And I’m all for that.

Now, seeing as this is OutsourcingExposed.com, I want to bring this back to outsourcing.  You see, the cool thing was that, after I had made the business decision to switch to SendReach.com, I handed over the technical details of the switching process to one of my outsource Virtual Assistants.

jordanJordan is actually a lot more than just my VA, because he pretty much runs my business for me.  So I know he is capable and I knew he could handle it if I simply gave him the whole task.  I told him what the end goal was (to get set up full in SendReach, and switch from using Aweber).

I gave him the overview of the task process – to create a number of new email lists in SendReach.com which we currently had in AWeber, then copy and paste all all autoresponder messages from AWeber into SendReach, then organise to migrate the subscriber lists across from Aweber to Send Reach (something SendReach do as part of their service), then delete the subscribers out of AWeber (so we reduce how much we pay to AWeber each month – to save money.

And in a perfect demonstration of how outsourcing to the Philippines and having your own Virtual Assistant can help you achieve more, more profitably and in less time, Jordan got this whole process done and ‘squared away’ with minimal input from me.

He spoke directly with the SendReach support if he had any questions, offered feedback for improvements, took advice on how we could do it better from their support – and generally did what I figured was going to be a big task for me to do – so I didn’t have to do it all – or even at all!

I got more done, without being involved, got it done faster, and at less cost than my time is worth.

So yes, I recommend you check out and use SendReach.com

And yes, I recommend you get yourself a Virtual Assistant as soon as possible here

 
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About the author: Duncan Elliott is a successful entrepreneur, with many years experience working full-time online, running 3 successful companies, all operating smoothly and profitably using the same outsourcing strategies you will discover here.He is a published author and expert on outsourcing to streamline your profits. If you need Duncan to consult for your business, please contact us using the Contact page above.You can learn a lot about outsourcing for higher profits from this website, and also from the “Outsourcing Exposed” book, available on Amazon

13 comments… add one
  • Majid Ali April 26, 2013, 6:52 am

    Email marketing is still the useful method to reach your targeted customers. The products recommended through email marketing is what the customers have subscribed for. Awber is really a good email marketing tool, I have been using to for 1 year and never heard about Send Reach. Thanks for the info.

    • Duncan April 26, 2013, 7:18 am

      Hi Majid,

      Yes, you’re right – email marketing is still effective. Every marketing method and every communication method changes in its effectiveness over time. Banner ads are a good example. To start with they were super-effective because they were new, and people weren’t jaded to them. But they still work. The same goes for email communication (not just email ‘marketing’)

      It is certainly a wise move to stay in touch with your customers and pre-purchase subscribers by email, to build up the relationship. Remember – the money is in the relationship, and how much you HELP them, not ‘in the list’ as so many wrongly claim

      Cheers,

      Duncan

      P.S. SendReach is the new kid on the block – that was why I was mentioning it to you here. THey are fiercely developing to be BETTER than AWeber. Its not about Aweber not being good – they still are. WHich is why I said, if you want a tried and tested email provider, AWeber is still a good option. But SendReach are rapidly becoming better

  • Luca Yee April 26, 2013, 8:43 am

    hello there and thank you for your info – I have definitely picked up something new from right here. Anyway I’m adding this RSS to my email and can look out for much more of your respective intriguing content. Make sure you update this again soon.

    • Duncan April 28, 2013, 12:29 pm

      Thanks Luca – we’ll keep up the good work 😉

  • Brandy April 30, 2013, 9:52 am

    Do you mind if I quote a few of your articles as long as I provide credit and sources back to your website? My blog site is in the very same niche as yours and my visitors would definitely benefit from some of the information you present here. Please let me know if this ok with you. Thanks!

    • Duncan April 30, 2013, 10:13 am

      Hi,

      Sure, so long as there is appropriate credit given, with the link

      Thanks

      Duncan

  • Christopher Gross May 13, 2013, 9:13 am

    Wonderful blog! Do you have any tips for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you advise starting with a free platform like Wordpress or go for a paid option? There are so many options out there that I’m completely overwhelmed .. Any ideas? Thanks!

    • Duncan May 13, 2013, 4:38 pm

      Hi Christopher,

      I advise all my clients to use WordPress unless they have a very specific reason not to. WordPress can do everything that 99% of people need. There are few reasons to not use it. Use YouTube.com to see some basic setup videos. If you need more advanced training let me know

      Duncan Elliott

  • Bathe May 20, 2013, 11:47 am

    We’re a group of volunteers and starting a new scheme in our community. Your site provided us with helpful information to work on. You have done a formidable process and our whole group will likely be thankful to you.

  • Selena May 22, 2013, 11:24 pm

    I don’t leave a ton of comments, but I looked at a great deal of comments on this page. I actually do have some questions for you if it’s allright…

    Could it be only me or does it look as if like some of the comments look as if they are left by brain dead folks?

    😛 And, if you are writing on other sites, I would like to keep up with you. Would you list of all of all your social pages like your twitter feed, Facebook page or linkedin profile?

    • Duncan May 23, 2013, 5:22 am

      Hi Selena,

      Because we are an Outsourcing Agency, we deal with many people for whom English is not their first language. So what at first may appear a less-educated comment actually comes down to a language difference. So we always try to discern an intelligent comment made in a foreign language to the writer.

      All out contact details are on the contact page and on this site

      Duncan Elliott

  • Glenda June 4, 2013, 11:51 pm

    Heya are using Wordpress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any coding knowledge to make your own blog? Any help would be greatly appreciated!

    • Duncan June 5, 2013, 5:02 am

      Hi Glenda,

      Thanks for the question. It is a bit outside of the remit of this site – but yes, we’re using WordPress, plus a number of plugins – some really cool. Maybe I’ll do a post some time about them. Email me personally if you want any other pointers.

      Good luck

      Duncan Elliott

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